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WebJan 18, 2024 · Lifestyle; Beauty; Gillette brouhaha Why men’s brands tackling toxic masculinity is nothing new. While the world continues to blow up over the razor brand’s latest ad, there’s more to the ... WebJan 15, 2024 · The two-minute ad from Procter & Gamble's razor brand shows men and ... toxic masculinity is a big task for a razor brand. ... says that he supports any positive … Webamong their brands, and what happens when femvertising involves masculinities on its realization. Brand communication is essential to keep a company on the market for a long term (Kapferer, 2008). As Connell & Messerschmidt (2005) express, hegemonic masculinity is what stops gender equality, and according to Hsu (2007) femvertising aims to empower smart growth boise