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CONSUMER BEHAVIOUR - Anurag University
WebCulture is a very complex belief of human behaviour it includes the human society, the roles that the society plays, the behaviour of the society, its values customs and traditions. Culture needs to be examined as it is a very important factor that influences consumer behaviour. Sub-Culture. Sub-culture is the group of people who share the same ... Webbuying behavior as identified in your text. Answer: The consumer market is made up of all the final consumers of products and services. combined. A simple model of consumer behavior consists of (1) marketing and other. stimuli (such as the 4Ps [product, price, place, and promotion] and environmental forces. emily out of focus
Ch5 - test bank - Principles of Marketing, 17e (Kotler ... - Studocu
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