WitrynaWe measured impulse buying by using the Chinese Consumers' Impulse Buying Tendency Scale ( Jing and Yue, 2005 ), which included 27 items. Two dimensions was contained in this scale, one focusing on cognitive aspects (e.g., “I have a plan to buy things.”), and the other focusing on affective aspects (e.g., “I will buy something to … Witryna23 lis 2024 · The purpose of this paper is to explore why impulsive buying happens under emergency and crisis situations, such as that of COVID-19. Drawing on the cognitive-affective personality system theory (CAPS), we tested the dynamic influence of daily perceived uncertainty on COVID-19 on daily impulsive buying via daily …
Hubungan Self-monitoring dengan Impulsive Buying Belanja …
Witryna18 wrz 2015 · Impulse buying tendency was measured using a scale developed by Verplaken and Herabadi . The original scale consisted of 20 items, which represented two subscales: (1) cognitive processes, which were associated with factors such as lack of planning and deliberation; and (2) affective factors, which were associated with … Witryna1 mar 2024 · The objective of this study was to obtain evidence of validity of an instrument to measure the tendency to buy impulsively. A version adapted to Brazil of a Buying Impulsiveness Scale was... bitcoin cookies
(PDF) Validity evidences of the Buying Impulsiveness Scale in the ...
Witryna8 cze 2024 · 4. Measures. Impulsive buying behavior: A 20 item scale (α = 0.81) developed by Verplanken and Herabadi (Citation 2001) was used to measure the tendency of IBBs of the respondents (e.g.‘If I buy something, I usually do it spontaneously’) on a 7-point Likert scale ranging from 1” (Strongly Disagree) to “7” … http://ojs.pjsr.com.pk/index.php/PJSR/article/view/821 Witryna15 sie 2016 · The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of … daryl fairweather wikipedia